About Us

Bill working in the shop

Asher Guitars & Lap Steels is a Los Angeles boutique guitar company that is dedicated to handcrafting stellar quality instruments and providing superior guitar accessories that can be appreciated by musicians of all types.

Bill Asher, the founder and luthier behind Asher Guitars and Lap Steels, is considered a master guitar craftsman by legendary musicians. With loyal clientele such as Jackson Browne, Ben Harper, Fleetwood Mac, Zac Brown Band, James Valentine (Maroon 5) and Beck, Asher's 30-plus years of experience working on thousands of guitars has made him one of the most sought-after luthiers in the country.

The inception of Asher Guitars started in 1982 and has steadily manifested into a world-renowned boutique guitar company dedicated to crafting fine instruments and providing superior service with attention to personal connection.

Asher Guitars sells direct to the customer, as well as carries select dealers in the United States and abroad. Aside from its offerings of handcrafted instruments, Asher also supplies one import model (the Electro Hawaiian Junior lap steel guitar) as well as various Asher branded pickups, strings, straps and accessories. All of the Asher products maintain the same high level of quality that discerning customers appreciate.

Asher Guitars is a small, family-run company, which enables it to provide a comfortable, person-based buying experience due to its selection of quality products and customer service. Asher, along with his brother Robert, also perform extensive restorations on vintage instruments and regularly maintain guitar collections for a handful of loyal clients.

Bill Asher is the head honcho here at our Los Angeles shop. He is the master creator, designer and fixer of all Asher Guitars and guitars in general. Aside from building an array of fine instruments, Asher also does repair and restoration of vintage instruments. His repair time is mostly limited to a handful of loyal long-time clients.

Jessica Asher runs the back-end system of Asher Guitars including the marketing, e commerce, advertising, book-keeping, invoicing, customer service - basically anything not directly dealing with shop work. She has a masters degree from Boston University.